blog posts

Helios Website Design - How Your Small Business Can Use Social Media to Boost Sales

How Your Small Business Can Use Social Media to Boost Sales

In the last 2 years consumer shopping behaviour evolved rapidly. There has been no recession in on-line business with annual sales growing globally and in the UK for the past 10 years straight! Shopping online and through mobile devices is the new norm, and the experience has become increasingly more social with platforms such as Facebook and Twitter.

Read More
Helios Website Design - Utilising Twitter To Promote Your Business

Utilising Twitter To Promote Your Business

Social media applications such as Twitter can be effectively utilised as a tool for small businesses and sole traders to promote products and services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity, an opportunity that you can be sure your competitors are using. Remember that in using platforms like Twitter you are promoting to the rest of the world each time you post something in Twitter.

Read More
Helios Website Design - Is Online Marketing Really Necessary For Small Businesses?

Is Online Marketing Really Necessary For Small Businesses?

If you’ve a business owner and ever thought “we don’t need online marketing.” You may need to re-evaluate your marketing strategy. Today, most business owners have at least made the concession of attaining a website, be it an off the peg DIY site from 1on1 or Yell. But what about correctly indexing it with all the main search engines? Optimizing it for search engines?

Read More
Helios Website Design - The Importance of Responsive Design

The Importance of Responsive Design

With the proliferation of Internet enabled devices with screens as diverse as the 27″ iMacs to 3.2″ smart phones having a responsive website and/or using effective media queries has become essential in maximising consumer reach and ensuring a positive customer experience.

Read More
Helios Website Design - Why Social Media Engagement Matters to your Business

Why Social Media Engagement Matters to your Business

Social media engagement is basically any type of action people take once they are exposed to your content (be it on Twitter, Facebook, etc.) and the way they interact with it. This means that engagement is not necessarily one type of interaction but instead, it is based on different actions (for example, clicks, shares or comments) and levels of interaction depending on the effort required on behalf of the audience and the impact of the action on your brand and marketing.

Read More
Helios Website Design - 11 Things Every Small-Business Website Needs

11 Things Every Small-Business Website Needs

The Internet is full of horrendous sites, some homemade and some not, and I’m not just talking about bad design. There are many other elements besides how your website looks that go into making it functional to your business needs. DIY websites may look an attractive option to cash strapped businesses but without the expert knowledge of a professional designer your site is likely to under-perform and in the worst instances actually harm your business.

Read More
Menu