If you want to survive and thrive as a company in the modern business landscape, you must incorporate yourself into the online world. Everything from marketing to sales conversions is happening online. The generation of people who have grown up on computer technology are becoming employed and having expendable income.
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You wouldn’t buy a car without taking it for a test drive, right? While it would be difficult (well, impossible) to test drive your website before it’s built, you can see how a designer’s websites look and feel by cruising around sites they’ve already built.
Written content, or ‘copy’ makes up the majority of all websites useful data, because it’s the easiest content to produce and optimise for search engine optimisation (SEO). Writing style is a big factor in a website’s effectiveness, but it often gets overlooked with aesthetics taking priority over content.
In these uncertain economic times starting a new business venture may seem daunting. For the average entrepreneur with average IT skills setting up an e-commerce venture can be bewildering.
It’s a common enough question, especially for businesses that don’t get involved much in technology or customers might not be online. The Internet is for those geeks, right, and not the common small business, sole trader or anybody else outside of the tech industry, right? If you think that way in 2016, you might want to rethink things.
In the last 2 years consumer shopping behaviour evolved rapidly. There has been no recession in on-line business with annual sales growing globally and in the UK for the past 10 years straight! Shopping online and through mobile devices is the new norm, and the experience has become increasingly more social with platforms such as Facebook and Twitter.
Social media applications such as Twitter can be effectively utilised as a tool for small businesses and sole traders to promote products and services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity, an opportunity that you can be sure your competitors are using. Remember that in using platforms like Twitter you are promoting to the rest of the world each time you post something in Twitter.
If you’ve a business owner and ever thought “we don’t need online marketing.” You may need to re-evaluate your marketing strategy. Today, most business owners have at least made the concession of attaining a website, be it an off the peg DIY site from 1on1 or Yell. But what about correctly indexing it with all the main search engines? Optimizing it for search engines?
With the proliferation of Internet enabled devices with screens as diverse as the 27″ iMacs to 3.2″ smart phones having a responsive website and/or using effective media queries has become essential in maximising consumer reach and ensuring a positive customer experience.
Social media engagement is basically any type of action people take once they are exposed to your content (be it on Twitter, Facebook, etc.) and the way they interact with it. This means that engagement is not necessarily one type of interaction but instead, it is based on different actions (for example, clicks, shares or comments) and levels of interaction depending on the effort required on behalf of the audience and the impact of the action on your brand and marketing.
There is a lot of conflicting evidence on the web about the effectiveness of social media to drive traffic to your website as opposed to organic search engine results. Some sources claim social media has as little impact as 5% traffic flow
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