Kelly and George from Willow Park Luxury Lodges requested a fully responsive website to promote their luxury lodge development set in the heart of rural Warwickshire. They wanted to reduce the amount of money they spend promoting their business on Google Adwords by ensuring more effective organic search results with enhanced Search Engine Optimisation. They also wanted to be able to easily modify the website themselves to accommodate the businesses evolving needs. Helios Web Design worked with George and Kelly to create a website based on the WordPress CMS platform that has a simple to use visual editor, a portfolio, blog, automated social network sharing functionality and effective SEO.
Kelly and George were involved throughout the design process and were able to monitor the progress of their design on a testing domain to ensure it was exactly right before the website went live. The website is equipped with an auto posting feature that will post Kelly and George’s blog posts and portfolio to a number of social media platforms to improve the businesses online exposure and drive more users to the website. The WordPress platform will enable Kelly and George to easily update the content of the website whenever they wish, although Helios Web Design will be happy to implement changes if requested. The website has been optimised for search engines and indexed with Google, and Yahoo/Bing. Google Analytics tracking code has been included, enabling Kelly and George to monitor the effectiveness of the website and the ROI of online marketing campaigns.
Helios Web Design helped Kelly and George to take full control of their domain name and set up their own hosting contract to ensure that they are always in control of their online presence. Helios will actively manage this site ensuring that their website, plugins and security measures are always up to date and will provide technical support and updates to content as and when required. The total cost of this website was £495 for the first year, which includes support. Ongoing technical support, in year 2 and subsequent years will be set at a rate of £125 pa.