Martin Wood from J and J Plumbing & Heating Ltd had a pre-existing website but because it was not SEO optimised it was failing to rank well in search engine results. He requested a new website that was fully responsive, search engine optimised, easy to edit and simple to update with information regarding new services and his work portfolio.
Martin already had a Facebook business page for but wanted to expand its reach and find new customers through other social media platforms and online communities. Helios Web Design worked with J and J Heating to create a website based on the WordPress CMS platform that has a simple to use visual editor to enable easy modifications to the website, an updatable work portfolio, blog, automated social network sharing functionality and effective SEO.
Martin was involved directly in the design process and was able to monitor the progress of his new website design on a testing domain before the website went live. The website was equipped with an auto posting feature that posts Martin’s blog posts and work portfolio to a number of social media platforms to improve his businesses online exposure and drive more users to the website. The WordPress platform will enable Martin to easily update the content of the website whenever he wishes, and Helios Web Design will be happy to offer ongoing support and tuition on this or implement the changes if requested. The website was be optimised for Google and Yahoo/Bing search engines and indexed with Google, and Yahoo/Bing. Google Analytics tracking code was included, enabling Martin to monitor the effectiveness of the website and the ROI of his online marketing campaigns.
Helios Web Design registered the domain on behalf of Martin and hosts the J and J Heating website on their own dedicated cloud server. Helios will actively manage this site ensuring that the website, plugins and security measures are always up to date and provide technical support and updates to content as and when required. Helios will continue to work with Martin and members of his team to help him promote J and J Heating services through social media and identify new avenues of potential customer acquisition.
The total cost of this website was £695 for the first year, which includes domain registration, hosting and ongoing support. Technical support, hosting and domain registration in year 2 and subsequent years will be set at a rate of £125 pa*.
* Any prices rises in subsequent years will be limited to any actual increases in the cost of hosting and domain registration.