Social Media Marketing

Helios Website Design - How Your Small Business Can Use Social Media to Boost Sales

How Your Small Business Can Use Social Media to Boost Sales

In the last 2 years consumer shopping behaviour evolved rapidly. There has been no recession in on-line business with annual sales growing globally and in the UK for the past 10 years straight! Shopping online and through mobile devices is the new norm, and the experience has become increasingly more social with platforms such as Facebook and Twitter.

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Helios Website Design - Utilising Twitter To Promote Your Business

Utilising Twitter To Promote Your Business

Social media applications such as Twitter can be effectively utilised as a tool for small businesses and sole traders to promote products and services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity, an opportunity that you can be sure your competitors are using. Remember that in using platforms like Twitter you are promoting to the rest of the world each time you post something in Twitter.

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Helios Website Design - Is Online Marketing Really Necessary For Small Businesses?

Is Online Marketing Really Necessary For Small Businesses?

If you’ve a business owner and ever thought “we don’t need online marketing.” You may need to re-evaluate your marketing strategy. Today, most business owners have at least made the concession of attaining a website, be it an off the peg DIY site from 1on1 or Yell. But what about correctly indexing it with all the main search engines? Optimizing it for search engines?

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Helios Website Design - Why Social Media Engagement Matters to your Business

Why Social Media Engagement Matters to your Business

Social media engagement is basically any type of action people take once they are exposed to your content (be it on Twitter, Facebook, etc.) and the way they interact with it. This means that engagement is not necessarily one type of interaction but instead, it is based on different actions (for example, clicks, shares or comments) and levels of interaction depending on the effort required on behalf of the audience and the impact of the action on your brand and marketing.

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Helios Website Design - How to Easily Share Content Across Social Networks

How to Easily Share Content Across Social Networks

Creating content and getting that content seen are two very different struggles, and marketers know both all too well. Social media has only increased the complexity of these processes, by adding a series of essential channels, each with its own audiences and content types.

Standing out on social media and getting your content seen and shared takes effort and dedication.

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