Creating an effective online presence for your business can be a daunting task. Particularly if you run a small business and have limited time and internet expertise. One thing to keep in mind is that an online presence does not just mean a website. It includes social media platforms, business forums and networks and business directories. For small business owners who are either inexperienced or preoccupied, it can be challenging to know exactly where to start, hopefully this guide will give you a roadmap to help you and your business establish an effective online presence and avoid some of the potential pitfalls.
Where to start? The Statistics
The latest figures from the Office for National Statistics (ONS) state that 91% of UK adults had used the internet within the previous 3 months. Internet access is now almost universal and if current trends continue, it will be within the next couple of years. 60% of all UK adults also engage with at least one social media platform once a day. This figure has also been increasing at a rate of 6% per year for the previous 3 years.
By far the biggest social media platform is Facebook, with 31 Million active UK users (twice that of Twitter), a balanced gender split and a fairly even split across age ranges. Facebook has also become increasingly popular with ‘Silver Surfers’ and its use among 75+ women has trebled in since 2011 (ONS figures).