When it comes to search engines and website optimisation Google’s search algorithms are by far the most important to consider. Unfortunately for website developers and webmaster these rules are constantly evolving so it pays to keep up to date with developments to ensure your website doesn’t suffer from some new SEO faux pas.
Estimates vary but a relatively conservative estimate is that Google accounts for about 90% of all the search engine searches on the internet. So if you want your website to appear high up in search engine page rankings (SERP) you need to pay attention to what Google wants.
Google’s main goal is to make money. It does this by selling advertising spaces in its search index and gets paid via ‘Pay Per Click’. The more people that click on the ads, the more money they make. To maximise their income they are constantly aiming to deliver the most relevant search results as fast as possible to people using their google search service. That is why they are constantly updating their algorithms to maintain their market lead.
Google’s latest algorithm is named ‘Hummingbird’. And there has been a significant shift in what Google focusses upon to determine where your website will rank. One important factor to remember is that keywords are no longer enough to get you the SERP and traffic you want. Google’s Hummingbird focusses upon your websites level of ‘Trust’. This they determine by three main factors, Age, Authority & Content. So how do you go about getting Google to trust your website?