Social media applications such as Twitter can be effectively utilised as a tool for small businesses and sole traders to promote products and services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity, an opportunity that you can be sure your competitors are using. Remember that in using platforms like Twitter you are promoting to the rest of the world each time you post something in Twitter.
The content then, is what matters, (please see this post about using visuals to increase social media reach). You can update your existing clients on your latest projects and network with other businesses. In your Twitter, you may link your followers to your professional blog where they can further explore your work and even better, re-tweet it to their own network. All these can bring you more business in the long run as these people go on to recommend you to potential clients.
Here is a list of five ways to make effective use of Twitter for your business:
1. Connect with Relevant People
Social networking platforms like Twitter and Facebook have definitely facilitated our access to such opportunities to exchange knowledge and insights to an unprecedented level. To effectively utilise such access, you must first connect with the right people to obtain valuable information from. For instance, following the tweets of designers would update you with some of their latest work, from which you may find inspirations or ideas for your own design.
Besides, there will always be things you can modify and improve about your business, be it the design of your work, marketing strategy or even the capacity of your web server. Twitter can be the key to refining your business. Such online relationships, although casual, can do wonders for you by widening your perspective on how things can be done.
2. Draw People to Your Blog
Twittering is a good way to inform your followers on any updates to your portfolio or new blog posts. However, the benefit of using Twitter goes beyond the purpose of simple notifications. Each time your followers get informed about your latest work or design, they may also send out a Tweet after checking out your site. This is especially when your work shows quality and value and your followers want to comment and compliment about it.
Through networking on Twitter, your blog gets promoted exponentially, from personal experience it can easily quadruple traffic to your website. This way, your website, along with your work, gets free publicity to more prospective clients. Also, if your Twitter account is solely for your business, then those who follow your Twitter are likely to be those relevant people you want to associate with your business. Once these people tweet or re-tweet about it, their followers are also the target audience you would want to promote your business to. In this manner, your blog is advertised freely and specifically to your potential client base.
3. Find Prospective Clients
A major component of Twitter is its search function that enables users to search for other users to follow. There, you can search for specific topic or interest and get a list of Twitter accounts for your consideration to follow. If you are looking for prospective clients, then this is great tool to get acquainted and develop a network of potential clients. Strike up conversations by replying to your followers tweets. It works the other way round as well. Having a Twitter account yourself, people are able to search for you and request to follow your tweets. Such bi-directional search between yourself and potential clients will no doubt open up doors to more opportunities.
4. Establish Your Brand
Once you have a decent number of followers, it becomes a must to update them on your latest work so that they get constant reminder of your business. Focus on your specialty from the various services you provide and your followers will know what to expect from your updates.
Don’t’ forget value! Your followers probably won’t have just one interest and it is likely that they will have other aligned interests. If you provide a car valeting service then your focus should be on that, but offer more. Give handy tips on car maintenance and tweet about other automotive related issues. This way your followers get extra value from your Twitter and are more likely to check back more often and retweet your content.
At the end of the day, it’s all about creating that association between what your business does best and your business brand. Once people can tie your brand to your brand’s selling point then you have established your brand well. As your followers consist of existing clients and potential ones as well, it is crucial to build a good reputation for your business and let the good words get spread throughout the entire network.
5. Be the Expert
If you want to get more referrals to clients through the internet, you need to build a name for yourself. To do that, post insightful updates to your Twitter and give your audience what they want to know. Providing meaningful comments on other content, as well as your own, will impress upon your audience that you’re passionate and serious about what you do. Sharing your thoughts is the first step to getting priceless feedback from existing and potential clients. Through replying to your followers they will be more likely to tweet your work of someone who is deem as the expert or the leader of the field.
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