One thing I am frequently asked is “Is WordPress is good for SEO?” The answer, quite simply, is yes!
WordPress began life back in 2003 as a simple blogging platform, but it has evolved considerably since its humble beginnings. Since 2003 WordPress has built an enviable reputation for providing a flexible, versatile multipurpose platform with great SEO potential. It’s not a coincidence that WordPress sites rank well on Google compared to websites built on other platforms. A standard WordPress install is pretty good for SEO, but WordPress really comes into its own when SEO plugins are used. Such as, Yoast, SEOquake, SEMrush, All in One SEO Pack, etc.
WordPress has a solid core of functionality but with thousands of themes and plugins available you can basically make WordPress do anything. Compared to other platforms it is pretty easy to customise a website to make it look and function as required. Because of its routes as a blogging platform it is super simple, even for those with little technical experience, to add new content and amend the copy on its pages. And one thing that Google and other search engines love is new content. WordPress will automatically alert Google each time you update your site with new content or a new blog post. This will add SEO juice to your website resulting in improved visibility in Google search results.
WordPress functionality can be extended by installing ‘Plugins’. There are thousands available and many of them a free! WordPress.org has a repository of free plugins numbering 49,367! Some plugins have been developed specifically to enhance the SEO potential of WordPress. My favourite is like Yoast SEO. It’s free, relatively easy to configure and provides real time feedback on your SEO score. Yoast is a popular plugin because it adds options to your “Add a new post” page that helps with optimisation by scoring your written content for key components like, key word density, title tags, meta descriptions, and H1/H2 tags. Yoast can also create a detailed XML sitemap, with priorities, which is particularly appreciated by search engine providers. Crawling WordPress websites is easy for search engines as they have a relatively straightforward framework and link structure that Google’s spiders can crawl to find your web pages, index them, and rank them.
WordPress also allows you to easily customise each page of your website for SEO. You can create unique and targeted title tags, meta descriptions, and URLs that are optimised to the keywords your target audience are searching for. You can also include custom excerpts or add plug-ins, depending on what type of site you’re trying to build. Page load speed also has an effect on search engine rankings. Generally speaking you want your pages to load in under 5 seconds or Google may ‘demote’ your website. WordPress sites tend to have fast load times. WordPress can be made even faster with certain plugins, like the WP Super Cache (again free), created to optimise site speeds. You can also integrate WordPress with CDN’s to speed up load times if required.
Social media activity is becoming an increasingly important metric in search engine rankings as well as generating traffic to your website in its own right. And here once again WordPress can be leveraged to take advantage of social media platforms. There are several plugins available (Tweet Wheel & Content Resharer Pro for example) that can help automate your social media activities, automatically posting your blog posts at given intervals to Twitter, Linkedin or Facebook. In my experience using these plugins can double or even treble the organic traffic to your website.
WordPress can be a little complicated to set up for those with limited experience of website building , but it is pretty simple to use and update on a day to day basis, even for those with little experience in website design. This means that you can continually develop your content and launch an SEO campaign much faster and with less cost to your business.
WordPress has many great features that make the platform super SEO friendly. And if you use it to your advantage, you’ll be seeing an increase in marketing ROI in no time. If you need help launching your WordPress website, set up an SEO campaign or would just like to know more feel free to get in touch with Helios Web Design.